An AI-powered IT helpdesk bot for Slack, targeting small companies with 50–500 employees.
The thesis was simple: these companies don't have real IT support systems. Their one IT person is drowning in repetitive questions — password resets, VPN issues, "is Zoom down?" — and enterprise tools like Jira Service Management and ServiceNow are too expensive, too complex, and too heavy for a team this size.
The product would sit inside Slack, intercept IT questions, answer the easy ones automatically, and only escalate to the IT person when it couldn't help. No portal. No ticket forms. No behavior change. Just support where people already are.
$300 base + $2/user/month, with a $500 monthly floor. Targeting ~$67K ARR in Year 1 with 8 clients.
That realization shifted the entire product direction.
The vibecoding movement created an entirely new persona with an acute, unsolved problem.
Thousands of non-technical or semi-technical founders are now shipping SaaS products using AI coding tools. They have paying customers, but their support process is chaotic — a personal email inbox, a Discord server, maybe a shared Slack channel. When customers have questions, the founder answers them manually, one by one, while also trying to build the product.
Existing solutions don't serve this persona. Intercom, Zendesk, Freshdesk are built for companies with support teams — overkill and overpriced for a solo founder with 50 customers. Chatbase, DocsBot, and SiteGPT are simpler, but require manual knowledge base management that solo founders will never maintain.
Solo founders will never maintain a knowledge base. The product must maintain itself.